72. There are two kinds of rule: one is the rule of love towards the neighbour, the other is the rule of self-love. These two kinds of rule are in essence diametrically opposed. One who rules from love towards the neighbour wishes the good of all, and loves nothing better than performing services, or being of service to others. Being of service to others is doing them good as the result of goodwill and performing services for them. This is what he loves, this is the pleasure of his heart. Such a person is pleased the higher the offices to which he is advanced, not for their own sake, but for the sake of the services which he is then able to perform in greater numbers and at a higher level. Ruling in heaven is like this. But someone who rules from self-love wishes good to no one but himself and his own. Any services he performs are for the sake of his own honours and glory, which are the only services he recognises. If he is anyone's servant, it is so that he may be served, honoured, and exercise rule himself. He canvasses for advancement not for the sake of good actions he can perform, but to achieve eminence and a glorious position, and so to give pleasure to his heart.