72. There are two modes of exercising rule, the one is that of love towards the neighbour, and the other that of the love of self. These two kinds of rule are, in their essence, diametrically opposed to each other. He who exercises rule from love towards the neighbour, intends good to all; and he loves nothing more than to accomplish uses, and thus to serve others; but serving others means doing good, and performing uses to others on the ground of willing well to them; this is his love, and this constitutes the delight of his heart. Such a person rejoices also in the proportion that he is exalted to high posts of honour, not, indeed, on account of the posts of honour, but on account of the uses which he is then able to perform in greater abundance, and of greater excellence. A rule of this kind is exercised in the heavens. But he who rules from the love of self intends good to no one except himself and those who belong to him. The uses which he accomplishes, are for the sake of his own honour and glory, which are the only uses he recognizes. With him therefore the end in serving others is that he himself may be served and honoured, and that he may rule. He seeks posts of honour, not for the sake of the goods he may do, but that he may occupy a high position, and reap glory, and may enjoy therefrom his heart's delight.